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Sunday, January 24, 2010

Effective Internet Marketing Strategy - Successful Advertising Using Split Tests 

Success in internet marketing is the results of repeated work of testing. Never be discouraged if the advertisement you are promoting does not initially meet the expectations. Doing split tests is an effective internet marketing strategy that can turn your loss into profits if done consistently.  Coming from a control engineering background, a controller drives any input-output system to reach its set point target by collecting constant information from the output through a closed feedback loop and adjusting the input accordingly. The same concept applies when advertising a product or service. The first advertisement you write is a starting point and very likely not your optimal point for maximum profit. By analyzing the proper statistics and running multiple experimental tests, you can fine tune your advertisement to attract more prospects.  Good examples are email marketing using the autoresponders and pay per click (PPC) using Google AdWords. You should benefit from the split test by running two or more advertisements at the same time and compare the results. For instance, Google analytics has the click through rate (CTR) which is a very useful metric to check how many people actually click on your advertisement link when they read it.

The higher the CTR means that your keywords in your advertisement texts are more relevant to what is being searched and therefore this will lead to more visitors, and eventually will translate to more sales. The more tests you run, the more you learn about what tuning is needed to get optimal result. But, in order to effectively do your testing experiments, it is critical that you change only one line at a time in your advertisement so you know exactly what lead to a higher scoring. Spending five to ten minutes each day adjusting one word or line is worth the effort because it can generate significantly higher incomes.  Chadi El Chemali is an internet marketer who loves sharing his online marketing passion with people by helping them to implement a successful online business. To learn more about Chadi El Chemali and check his blog Click Here.

Internet Marketing Company - End Your Business Worries Here
 
Day by day thousands of people search the Internet for businesses just like yours. Surveys show that over 85% of Internet users find fresh websites by using search engines. Except your website appears prominently on major search engines like Google, Yahoo and MSN, you can be sure those potential customers will go elsewhere for their products and services.  What ever possibly your business interest, it needs genius marketing strategies to make it successful. The online business too needs the same plan with much more concentration as internet is the host for your competitors too. You need to take on compelling online marketing strategies to promote your business online.

Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services via the Internet. The Internet has brought many sole benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in provisos of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes measured to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.  Internet marketing is linked with several business models:
E-commerce - goods are sold directly to consumers (B2C) or businesses (B2B),
Publishing - the sale of advertising,   Lead based websites - an organization generates worth by acquiring sales leads from its website, and  Affiliate marketing - A process in which a product or service developed by one person is sold by other lively seller for a share of profits. The owner of the product usually provides some marketing material (sales letter, affiliate link, tracking facility).  Companies can reach a wide audience for a small part of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their possess convenience. Consequently, businesses have the advantage of tempting to consumers in a medium that can bring results quickly. The plan and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketing can draw more people to your website, increase customers for your business, and enhance branding of your company and products Internet marketers needs customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier: If companies build large or overly-complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience important delays in content delivery.  Internet marketing has had a big impact on several previously retail-oriented industries including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. Internet marketing is now going beyond radio marketing in terms of market share. In the music industry, many consumers have been purchasing and downloading music (e.g., MP3 files) over the Internet for several years instead of purchasing compact discs.  Spider Logics is a leading web development, web designing and Internet Marketing Company. We also provide Seo Services, web site designing services and web development services. To get, please visit us today!